Privacy Policy

1. Introduction

VertaFly ("we", "our", "us") values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you contact us or use our website vertafly.se for video production services. By using our website or communicating with us, you agree to this Privacy Policy.

2. Personal Data We Collect

We collect and process personal information only when necessary for our business operations and to provide our services. This includes:

• Contact details: name, email address, and phone number.
• Billing information: details required to issue invoices and process payments.
• Project information: any details shared regarding your video production project (e.g., preferences, locations, or schedules).

We do not intentionally collect sensitive personal data unless it is directly relevant to a specific project and provided with your consent.

3. How We Collect Information

We collect data in the following ways:

• When you contact us through our website forms or via email.
• When you engage our video production services.
• Automatically through website analytics (see Section 6).

4. Purpose of Data Processing

Your personal data is used solely to:

• Respond to inquiries and communicate with clients.
• Provide and manage video production services.
• Issue and manage invoices and other administrative tasks.
• Maintain our business records in compliance with legal and tax obligations.

We do not sell, rent, or trade your personal data to third parties.

5. Data Storage and Security

We store personal and project data as follows:

• Google Drive: for storing project footage and related media files.
• Notion: for general client information such as name, email, and phone number.
• Local storage: for sensitive or contractual data requiring additional protection.

We implement reasonable technical and organizational measures to protect your data from unauthorized access, loss, or misuse. Access to stored data is limited to authorized team members only.

6. Cookies and Website Analytics

VertaFly uses basic website analytics provided by Hostinger to understand visitor traffic and improve user experience. These analytics may use cookies that collect anonymous information such as browser type, pages visited, and general usage trends. No personally identifiable information is collected through these cookies.

You can manage or disable cookies in your browser settings at any time.

7. Data Retention

We keep your personal data only for as long as necessary to fulfill the purposes outlined in this policy:

• Contact and billing information is retained as long as required for accounting and legal purposes.
• Project footage and related files are stored for up to 12 months after project completion, unless otherwise agreed.
• Selected footage or finalized projects may be retained indefinitely for portfolio or archival purposes, with client consent.

8. Your Rights Under GDPR

As a data subject, you have the right to:

• Access your personal data.
• Request correction of inaccurate or incomplete data.
• Request deletion ("right to be forgotten").
• Restrict or object to data processing.
• Request data portability.
• File a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten – IMY) if you believe your rights have been violated.

Requests can be made at any time using the contact details below.

9. Third-Party Access

We may share data only with trusted service providers when necessary for business operations (for example, Google for cloud storage). All third-party providers are required to handle data in compliance with GDPR and this Privacy Policy.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. The latest version will always be available on vertafly.se.

11. Contact

If you have any questions or requests regarding this Privacy Policy or your personal data, please contact us: